With over 27 years of operation in the sector of canned and frozen fruits export, by presenting at international fairs, Westfood is striving to strengthen its brand, attract and expand more and more globale major markets.
In February, American Frozen Food Convention (AFFI-Con) 2019 was conducted in San Diego, California, USA. This year’s event attracted more than 1,400 leading professionals in the industry and became a place where to connect logistics companies, exporters, retailers and large distributors running in variety of areas of frozen food and beverage industry. The convention was a bridge for companies from all over the world to meet, analyze difficulties and find solutions, and especially promote businesses to look for opportunities for cooperation.
Attending AFFI Con 2019 this time, Westfood wanted to introduce Vietnamese brand of frozen and canned fruit products to international friends. This was also an opportunity for Westfood to continue strengthening its prestigious brand which has been built for a long time, as well as expanding the market through meetings with large companies from all over the world.
Since becoming a subsidiary of FIT Group, receiving investment and strategic planning from its parent company, Westfood possesses big potentials to conquer the most demanding markets in the world such as the US. , Japan, South Korea and European countries. With 4 IQF lines and 2 pasteurized canning lines qualified for European standard production technology and specialized raw material area to serve the production of products, Westfood is increasing its productivity and expanding import markets. The company is aiming at being the largest canned fruit export and production company in Vietnam, reaching international standards, becoming a model in building a reliable image of Vietnamese agricultural products on the international market.
