Westfood has just participated in the 2020 Vietnam – Netherlands online trade conference on fruits & vegetables, organized by the Trade Promotion Agency in collaboration with the Europe – America Market Department (Ministry of Industry and Trade). This is an opportunity for Westfood to promote canned fruit products and approach potential fruit importers and distributors in the EU market in general and the Netherlands market in particular.
The Netherlands, considered to have a robust growth in importing vegetables and fruits from developing countries. This is regarded as the leading cargo transshipment place in the EU as also worldwide. Currently, more than 20% of fresh fruit and vegetables supplied to Europe from developing countries shipping over the Netherlands.
Mr. Vu Ba Phu, General Director of Trade Promotion Department giving a speech at the conference
The EU’s large market size and seasonal demand are highly-potential markets for Wesfood and its suppliers in developing world. In addition, the Vietnam – EU Free Trade Agreement (EVFTA) officially took effect on August 1st, 2020, opening up great opportunities and prospects for businesses in Vietnam in general and Westfood in particular.
Presently, importers of the Netherlands as well as the EU are looking out for reliable suppliers in strategic areas as Vietnam in an effort to be able to stock fruit and vegetables to consumers at every turn of the year.
This is deemed as a upper hand for Westfood, since the Netherlands and the EU are traditional export markets for Westfood frozen fruit products in recent years. In 2019, export sales to the EU market of Westfood reached VND 39.5 billion.
Since the beginning of the year to August/2020, export turnover to the EU market is nearly 34 billion VND, reaching 86% compared to 2019. Despite being influenced by the Covid 19 epidemic, export sales to the EU market of Westfood is expected to raise quite probably. Besides the merit of fresh raw material areas, modern machinery systems, focused product research and development, and European-standard processing, Westfood is confident to expand furthermore its market network, keep up promoting trade to the EU gateway.
