From January 26 to 30, 2026, WestFood participated in Gulfood 2026, the International Food and Beverage Exhibition held in Dubai, United Arab Emirates (UAE). The event is widely regarded as the world’s largest food and beverage trade fair, bringing together thousands of businesses from 198 countries and territories. It serves as an important meeting point for global food manufacturers, distributors, and importers.
At Gulfood 2026, WestFood showcased a portfolio of processed tropical fruit and vegetable products, representing the strengths of Vietnamese agricultural produce with a strong focus on quality, safety, and sustainable development. WestFood’s booth was professionally designed, highlighting products made from domestic raw material areas and meeting the increasingly stringent international market requirements for traceability, quality standards, and convenience.
Speaking at the event, Ms. Nguyen Thi Thanh Ha, Executive Director of WestFood, emphasized that participating in Gulfood 2026 is an important part of the company’s strategy to expand its export markets. “Gulfood is not only a platform to showcase our products, but also an opportunity for WestFood to connect with international partners, stay updated on global consumption trends, and better understand the specific requirements of different markets. Through this event, we hope that Vietnamese agricultural products will gain broader recognition, associated with consistent quality and a sustainable development orientation,” the WestFood representative shared.
During the exhibition, WestFood held numerous meetings and discussions with importers, distributors, and potential partners from the Middle East, Europe, Asia, and the Americas. In particular, the Middle East was identified as a highly promising market for processed agricultural products, driven by strong and stable consumer demand and a growing preference for natural, high-quality products.
As one of the 120 Vietnamese companies participating in Gulfood 2026, WestFood and its Vietnamese agricultural products left a positive impression, attracting the attention of many international partners. Visitors and potential clients expressed strong appreciation for the product quality, distinctive flavors, and the professional market approach demonstrated by Vietnamese enterprises.
In addition to product promotion, WestFood also actively engaged with partners to discuss technical requirements, quality standards, and consumer trends across different markets. Insights gathered during the exhibition are expected to help the company further refine its product offerings, optimize production processes, and develop more effective market entry strategies in the coming period.
WestFood’s participation in Gulfood 2026 once again demonstrates the company’s proactive approach to international integration while reaffirming its role in elevating the value of Vietnamese agricultural products on the global stage. Through international trade promotion activities, WestFood not only seeks to expand market opportunities but also contributes to promoting the image of Vietnamese agricultural products associated with quality, credibility, and responsibility toward communities and the environment.
In the coming years, WestFood plans to continue strengthening investments in raw material development, processing technologies, and product innovation in order to better meet the diverse demands of international markets. Its presence at Gulfood 2026 is considered an important milestone in the company’s sustainable development journey, contributing to the growing recognition of Vietnamese agricultural products on the global trade map.
