Westfood is striving to strengthen the brand, attracting and expanding to more major markets globally through international-sized fairs.
In March, the senior management of Westfood with Vietnamese delegation group to present in Foodex 2019 on food and beverages in Tokyo, Japan. This is considered the largest exhibition in Japan which attracted 3,466 enterprises from 83 countries and territories to participate. It was expected to have about 72,500 visitors to visit, trade and sign contracts.
Japan is a potential market for Vietnam’s fruit and vegetable export. According to figures from the Ministry of Industry and Trade, Vietnam’s total export of vegetables and fruits in 2018 to Japan reached over 105 million USD, mainly frozen agricultural products. For an enterprise operating in the frozen and canned fruit export industry such as Westfood, Japan has always been a crucial market. So far, the company has built a cooperative relationship with many large companies in Japan. Presenting in the Exhibition this year will help Westfood continue to strengthen its relationships with its existing partners and enhance opportunities with new partners such as Aeon Mall, Kataoka, Cargill, SC Foods etc.
Since becoming a subsidiary of FIT Group, getting investment and strategic planning from its parent company, Westfood has been possessing big potentials to conquer the most demanding markets in the world such as the US, Japan, South Korea and European countries. With 4 IQF lines and 2 pasteurized canning lines qualified for European standard production technology and specialized raw material area to serve the manufacture of products, Westfood is increasing its productivity and expanding import markets, aiming to be the largest canned fruit export and production company in Vietnam, reaching international standards, to be a example of building a reliable image of Vietnamese agricultural products on the international market.
