Being the first company in Vietnam to grow successfully MD2 pineapple, Westfood is gradually developing MD2 pineapple planting project on a large scale.
Pineapple is a fruit with high applicability and is evaluated by West Food as a key product in the company’s business strategy. After a long time of surveying and researching, West Food has chosen to bring MD2 pineapple to experiment in its own material area. It is known that MD2 is a pineapple that integrates the advantages of both Queen and Cayenne are two pineapple varieties that have been popularly grown in Vietnam.
After deploying MD2 cultivation, the quality of this pineapple from Westfood not only persuades participants to plant, but also impresses the experts, and representatives of the People’s Committee, the Agriculture Department, and the local farmers’ association. It is worth mentioning that although not the first enterprise to bring new pineapple varieties to Vietnam, but West Food is the first enterprise to plant successfully MD2. This result shows the right investment, as well as demonstrating the enthusiasm and aspirations of the board of directors on the journey to enhance the brand for Vietnamese agricultural products.
Therefore, MD2 Pineapple Workshop in Hau Giang of Westfood attracted local authorities, Farmers’ Association and farmers in neighboring areas to attend. At the workshop, farmers were introduced about MD2 pineapple project of Westfood and all questions of farmers were answered in detail by the Company. The workshop ended successfully and Mr. Tran Van Tuan – Representative of the local government, welcomed Westfood’s MD2 pineapple project to contribute to local economic development, to help alleviate poverty, and he believed that what Westfood is doing with MD2 pineapple project will continue to expand and grow in the future.
Since becoming a member of FIT Group, with the strategic orientation from the parent company, West Food has received reasonable and comprehensive investment in both seed sources, raw material areas, factories and production technology. This is also a step towards to the sustainable and development goal of West Food in particular and F.I.T Group in general, bringing Westfood to the top ranks of canned fruit export companies in Vietnam.
