From March 5 to 8, 2024, the 49th International Food and Beverage Exhibition in Japan (Foodex Japan 2024) took place at Tokyo Big Sight, Japan. At the exhibition, Westfood Corporation, a prominent Vietnamese food processing and export company, made a significant impression on international visitors, attracting a large number of interests and visits throughout the event.
Foodex Japan is a leading and crucial event for the food and beverage manufacturing and business industry in the Japanese market. In 2024, the exhibition expanded considerably compared to 2023, with a total space of over 85,000 m2, an increase of 130% from the previous year. The exhibition welcomed the participation of businesses from 60 countries and territories, covering nearly 30,000 m2 of exhibition space with over 3,144 booths, drawing around 74,000 visitors for trade and exploration.
According to the Japan Management Association (JMA), the organizer of the exhibition, the event offered numerous business expansion opportunities by connecting domestic and international businesses attending the exhibition with potential customers in Japan and from around the world.
Westfood was evaluated as one of the thousands of Vietnamese businesses that stood out to international customers, attracting a significant amount of interest and welcoming thousands of visitors over the four days of the event.
Leadership Team of Westfood Working with International Customers
Regarding the prospects of entering the Japanese market, Ms. Nguyen Thi Minh Nguyet, Chairwoman of the Board and CEO of Westfood, stated that recognizing Japan as a market with strict standards on food hygiene and safety, Westfood has developed a fruit export strategy ensuring freshness and quality, as well as logistic policies and customer access to boost trade promotion to the Japanese market. At Foodex Japan, Westfood’s processed fruit products were highly regarded by partners for their quality and freshness, whether fresh, canned, or IQF.
With the advantage of fresh raw material areas, a modern machinery system, focused research and development activities, and processing procedures meeting European standards, Westfood possesses the strengths to promote trade to major global agricultural import markets, including demanding markets with stringent food standards like Japan, thereby increasingly affirming the position of Vietnamese agriculture in the global market.
