[Business Forum] Through the model of association and cooperation with Westfood Processing Export Joint Stock Company (Westfood) to develop raw material areas in the form of consumption, farmers in Phung Hiep district, Hau province Giang can earn 100 million VND/season.
Westfood is one of the famous enterprises in the field of exporting canned fruit in the Mekong Delta. Since 2015, with the desire to bring Vietnamese fruits to the international market on a larger scale, Westfood has evaluated the development of a stable and sustainable raw material area for tropical fruits is one of the vital conditions for the development of the business. Up to now, Westfood has mastered the raw material area of fruits such as mango, papaya, cucumber, dragon fruit; … in which King MD2 pineapple is the main raw material area, which is a lever to help Westfood create new breakthroughs in the market and receive the trust and long-term cooperation from major partners in the world such as Korea, Japan, Europe, America…
Helping farmers get rich from “King MD2 pineapple”
King MD2 pineapple is favored by the people of Phung Hiep district, Hau Giang province as “the famous hundred-eyed tree in the West”. Because, for every 1 hectare of King MD2 pineapple plantation, farmers in Phung Hiep district can earn VND 80 million to VND 100 million/year. This profit is 8-10 times higher than that of growing sugarcane, making farmers extremely excited.
People in Phung Hiep district, Hau Giang province are happy when planting King MD2 pineapple brings higher income than other varieties.
Phung Hiep District, Hau Giang is the first locality to cooperate with Westfood to develop King MD2 pineapple material area since 2017. Up to now, the total area of King MD2 pineapple growing area in Phung Hiep has reached 120 hectares, of which 33 hectares have achieved GlobalGAP certification.
With King MD2 pineapple, people will be provided with seedlings, specified and guided by the company from planting to harvesting, so people do not need to spend initial capital, poor and near-poor households can also do this model if they have land.
According to Mr. Le Van Sy (Phuong Binh hamlet, Phung Hiep district), on average, in a crop, King MD2 pineapple will be harvested when it reaches 12-18 months. “Through the first trial planting season, farmers are very excited, King MD2 pineapple variety has a large weight, on average each fruit reaches 1.8kg, with dominant fruit up to 2.8kg, bringing high yield, especially able to withstand the conditions of alum and low-lying soil in Phuong Binh commune”.
Currently, people growing pineapple in Phung Hiep district are very assured because the output of the product has been consumed by the company
Mr. Vo Van Vu (Phuong Binh hamlet, Phung Hiep district) also said, “Twenty years ago, there were only sugarcane trees, if there was an company to consume, it would be helpfull, if there was no company to consume, the sugarcane would be left in the field. Switching to this pineapple helps people’s lives to be more excited to work much better.”
Continuing to expand the material area, bringing high income to farmers
In 2025, Westfood sets a revenue target of VND 1,000 billion. With this goal, Westfood will continue to invest heavily to develop raw material areas in Hau Giang and neighboring provinces, in which the key area is King MD2 pineapple material area, with the goal of reaching 2000 hectares and 1000 hectares of raw materials for other fruits such as mango, dragon fruit, etc. to create more stability of raw materials for the factory as well as supply to existing markets of Westfood, at the same time, create more jobs and increase income for farmers in the Mekong Delta.
With a methodical, sustainable investment and self-control in the raw material area, Westfood is gradually moving towards the mission of becoming a Vietnamese fruit brand ambassador, enhancing the image of Vietnamese agricultural products in the world market.
Source: Diễn đàn Doanh nghiệp
