On April 23, 2022, Westfood Exporting and Processing Joint Stock Company (Westfood) was honored and awarded the title of ASEAN Strong Brands Award 2022. This is the second time Westfood is honored to receive this noble award.
In 2021, despite being heavily affected by the Covid-19 epidemic, Westfood still achieved a revenue of nearly 280 billion VND; pre-tax profit reached nearly 23 billion dong. In 2022 and the following years, Westfood will continue to implement the plan to bring products into the chain of convenience stores and foreign supermarkets in Vietnam such as Aeon or Lotte Mart nationwide with fresh pineapple products and value-added processed products such as canned pineapple, IQF quick frozen pineapple.
Ms. Nguyen Thi Minh Nguyet, Chairman of the Board of Management of Westfood received the “ASEAN Strong Brands Award 2022”
Ms. Nguyen Thi Minh Nguyet, Chairman of the Board of Management and General Director of Westfood said: “Becoming one of the Top 10 enterprises with the “ASEAN Strong Brands Award” in 2020 and 2022 is a proud achievement for Westfood; This is a testament to its scale and position in the field of processing and exporting agricultural products. This is also a source of motivation for the company to achieve sustainable development goals, continue to improve product quality, increase competitiveness in international and domestic markets. This is also a worthy reward, a motivation for the collective and employees to continue their efforts to build Westfood towards the goal of becoming the largest fruit processing and exporting company in Vietnam, famous in the international arena, is the pride of Vietnamese agricultural products on the world market”.
Certificate of “Top 10 Asean Strong Brands 2022” by Westfood
After nearly 20 years of establishment and development, Westfood is proud to be one of the prestigious and high-quality agricultural product processing enterprises in the international and domestic markets. Westood currently owns one of the most modern factories in Vietnam with 4 IQF lines, 2 pasteurization canning lines, systems of automatic fluidizing machine, automatic packaging machine and automatic plastic cup closing line system according to European standard production technology. Therefore, Westfood’s products are always diversified, meeting the high standards and food safety of world-renowned organizations such as FDA, IFS KOSHER, BRC… Westfood always meets diverse requirements, even in fastidious markets, with strict food censorship stages such as the US, Japan, Korea and European countries…
Westfood factory in Can Tho
Besides investing in machinery and technology, one of Westfood’s other strengths compared to other enterprises in the agricultural export market is its autonomy in raw materials. One of Westfood’s outstanding raw material areas is MD2 pineapple, which has been successfully piloted in Hau Giang with an area of 120 hectares, of which 33 hectares have achieved Global Gap certification. Westfood has set a target for the development plan of MD2 pineapple material area in the period of 2022 – 2030 with a scale of 2,000 hectares, the goal is to reach 1,000 hectares by the end of 2025 and 2,000 hectares by the end of 2027, of which the area of Global Gap standard reaches 50% of the area.
The 6th Announcement Ceremony of “The ASEAN Strong Brands in 2022” was organized by the Asian Business Development Research Center in collaboration with the Asia Ind’s information Promote Association (AIPA). Enterprises have undergone a rigorous evaluation and selection process based on the criteria of product quality standards, industry-leading brand reputation and high consumer appreciation, good compliance with the law, and sustainable development… to enter the Top 10 “ASEAN Strong Brands” of this year.
