Western Food Processing and Export Joint Stock Company – Westfood has just invested in developing its own cucumber material area with the aim to develop new canned cucumbers, to meet the increasing demand in the market and thereby increase profitability and revenue for the company.
Cucumber is a highly economic crop with short harvesting time, from seedlings to harvesting, it takes only about 2 months. At the time of harvest, the trees are constantly harvestable, bringing higher economic returns than other crops. Currently, the potential export of cucumber products to the markets of South Korea, America, Europe,… is great, for example in the US, the demand for salted cucumber is more than 4 billion USD/year. Recognizing the great potential of cucumber exports, after a long period of careful study, Westfood started investing in cucumber material area of nearly 5 hectares located in Thot Not district of Can Tho city, with the process of cultivation – production – closed process by foreign technology, industrializing the entire production process.
Representatives of Westfood’s Board of Directors said: “In parallel with the investment in cucumber material area in Thot Not, Westfood will expand the cucumber material area in Phong Dien district, Can Tho city and will test a new variety of cucumber that is highly temperature-tolerant, imported from South Korea and applied the special care techniques of South Korean experts so the cucumber is longer, straighter with smaller seeds and crisper than Vietnamese cucumber varieties. ”
Like other fruits, cucumber is also subject to fluctuations in purchase prices, so investing in the cucumber material area helps Westfood control the input material as well as the quality of the product. The development of new product lines will not only help the company expand its export market, expand its potential markets and strengthen its brand and reputation with its foreign partners, also helps the company to increase its revenue and profitability and thus promote the long-term, sustainable development of the company.
In 2017, in addition to the development of its own material areas, Westfood also focuses on investing in improved infrastructure with modern machinery and equipment (currently, Westfood owns four IQF lines and two can pasteurising lines following European standard production technology, along with absolutely automatic pre-freezing, cutting and individual freezing system), meeting the demand of the market. This is one of the most prominent reasons for not only South Korean partners but also many other potential partners such as Japan, Europe, USA… trusting Westfood as a reliable partner to cooperate in the long-term.
With the availability of raw materials and infrastructure, Westfood now has the strong transformation with remarkable progress. In addition, with great investment and clear strategic planning from its parent company, FIT Group, Westfood is on track to grow to match its potential, aiming to become one of the top importers – exporters of canned fruit in Vietnam.
