Being the pioneer in agricultural product export in Viet Nam, West Food has been present at the Foodex Japan 2015, confidently affirming its capability at this trade fair. Most companies have the common difficult knot when introducing their products to Japan market – that is the strict compliance with strict production, processing and storage requirements. But in contrast, this is an advantage for West Food when the management board has put the safety standard and product quality at its top priority. As a proof, West Food has had certificates as HACCP, BRC, KOSHER and have conquered the tough and demanding markets in Europe and America as France, German and the USA.
Coming to Foodex Japan 2015, West Food’s objective is not only looking for new customers, introducing its products but more importantly, the management board have chance to study new technology in food industry and share experience, in order to promote unique products, satisfying the Japanese and world’s consumer trend. West Food received thousands of visitors and potential partners to the company’s booth, promising the contracts the contracts to be signed in the near future.
Also at this trade fair, F.I.T and West Food management board had a meeting and discussion with Mr. Takigawa – Export Director of Kataoka Corporation about the bilateral cooperation between F.I.T and Kataoka. The two companies negotiated the important content of setting up a joint-venture food processing plant with 15 ha large and total investment capital of USD 20 mio, which is largely contributed by F.I.T, Kataoka will be in charge of technological support to meet the international technology and production process. It is supposed that this would be the biggest factory in Vietnam in terms of production scale and capacity to produce traditional products as canned fruits, fruits juice, vitamin drinks, dried fruits, confectionery, tea, coffee…and also having the most modern frozen facilities using CAS (Cell Alive System) technology, outperformed the current frozen techno. More over, the working content also headed for pushing the consumption of West Food into Japan super market chains and also introducing Kataoka’s products to Vietnam market together with West Food local products. Katraoka Corp also expressed their attention and wish to set up a long term comprehensive cooperation with F.I.T. The two companies will have more meeting and discussion about these projects in details so as to take action the soonest.
During this trip, F.I.T and West Food management team also paid a visit to the coffee production and packaging factory of Kataoka, meeting with customers taking West Food products in Japan as Universal Studio (USJ) in Tokyo and Osaka.
| The Japan international food and beverage trade fair 2015 (Foodex Japan 2015) has recently been held for the 40th time at Makahari Exhibition Centre in Chiba – Japan (from 03-06. March.2015) with the participation from 2,800 companies coming from 83 countries and territory land, attracting over 75,000 visitors. 17 companies from Vietnam are the ones with advantage in export of agricultural, forestry, sea products, food and beverage…meeting the quality requirement from Japan market, having right orientation and stable export capacity and clear approach to Japan market. Especially, by the recent facts, Japan has started to open agricultural products market and been interested in agricultural investment to South East Asian area. At the same time, Japan is joining the TPP, FTA commercial agreement negotiation. This trade fair is the open door for Vietnam companies in general and West Food in particular to explore, boost exportation to Japan market. |
| Kataoka is a big Japan corporatioin having over 500 employees, specializing in packed food as confectionery, tea, coffee, alcoholic drinks…The company’s head quarter is in Tokyo, Japan. Production and factories are located in Sapporo, Sendai, Osaka, Hiroshima, Takamatsu, Fukuoka. They have overseas branches in Great Britain, Italia, Argentina and Chile. |
