Being the official drink for some of the conferences held during APEC 2017 in Da Nang, Vikoda has the opportunity to promote the brand to international friends.
The APEC Asia-Pacific Economic Cooperation Forum is one of the major events to be held in Vietnam in 2017. According to the Ministry of Industry and Trade, APEC 2017 promises to open opportunities to enhance Vietnam’s position in the international arena, to strengthen the relation between Vietnam and its bilateral partners, and also to be a good opportunity for Vietnamese enteprises to seek business partners.
Therefore, APEC 2017 is considered to have a positive impact on Vietnamese businesses in promoting their image and building business cooperation with more developed partners in the region.
In APEC 2017, only the APEC Summit in Da Nang is estimated to have 12,000-14,000 delegates from 21 member economies, of which about 2,000 are official delegates and 5,000 are enterprises, etc. Therefore, Vikoda sponsoring drinking water for this conference is a valuable opportunity for the brand to introduce its natural mineral water with a pH of 8.5 which offers as many health benefits as the well-known mineral water sources in the world.
With a history of 40 years, Vikoda has long been a trusted brand with outstanding features such as: the water has highly natural alkalinity, standard pH level of 8.5, using technology to exploit at a depth of 220m in the ground, hose temperature of up to 72 degrees Celsius and bottled at the source in accordance with the Ministry of Health’s regulations, Vikoda mineral water ensures the good taste of mineral resources, contributing to protecting the health of consumers and especially safe. Being selected as one of the official drink suppliers for APEC 2017 is an honor for Vikoda and thus affirms Vikoda’s reputation and quality in Vietnam. And this is the opportunity for the company – representing the Vietnamese brand, promoting to international friends about the rare natural mineral water source, the country’s resource diversity as well as showing the strong development of Vietnamese brands.
Since becoming a member of the FIT Group, Vikoda has made great strides, not only reinforcing the prestige and credibility due to long history in Vietnam, but also the momentum towards the position among the leading drinking water companies in Vietnam. With a development strategy that focuses on sustainable development, offering health benefit to consumers, Vikoda is expanding its market share not only to the domestic market but also towards the long-term development, putting the mark of the Vietnamese brands on the world map.
