From March 25thto 27th, 2023, in Bali, Indonesia, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) will organize a customer conference with the participation of the leadership and representatives of distributors and agents of the company nationwide. It is expected that after the conference in Bali, Vikoda will develop more than 30 strategic distributors/agents, accounting for 35% of its total planned revenue in 2023.
The goal is to achieve a daily sales volume of 100,000 bottles of Vikoda natural alkaline mineral water in 2023, and to aim for a strategic growth target of 1 million bottles per day by 2030. Vikoda will continue to expand its distribution system nationwide.
Mr. Nguyen Nhat Hoang, CEO of Khanh Hoa Mineral Water Joint Stock Company, said: “After evaluating potential distributors and agents in 2022, we set a goal to hold a customer conference in Bali and establish a Vikoda Distributor Club. Through this conference, we will develop more than 30 strategic distributors and agentswith a target for these distributors/agents to account for 35% of Vikoda’s total planned revenue in 2023 alongside other ones.”
It is known that potential distributors and agents attending Vikoda’s customer conference in Bali will also have the opportunity to participate in a workshop of Vikoda’s top-performing distributors who share their sales experience and processes for achieving outstanding sales results while accompanying Vikoda in bringing rare and precious natural alkaline mineral water products to Vietnamese consumers.
Khánh Hòa Mineral Water Joint Stock Company, a member of the F.I.T Group, was established in 1990 and is a licensed natural mineral water mining unit in Vietnam, with permits from the Ministry of Natural Resources and Environment and the Ministry of Health, to exploit Đảnh Thạnh mineral water mine. With one of the best natural mineral water sources in the country, the company has launched a series of products that are beneficial for health, led by Vikoda brand. Vikoda natural alkaline mineral water has a sweet, cool taste and an ideal alkalinity of pH 9.0, along with minerals that help neutralize excess stomach acid, bringing the body back to a natural state of healthy balance and positively supporting the digestive system and health.
Recently, Khánh Hòa Mineral Water Joint Stock Company has made a major breakthrough as Vikoda brand has been widely recognized and deeply ingrained in the minds of international and domestic consumers, inspiring a strong desire to enjoy life with superior health care products. Modern sales channels account for 80% coverage, with revenue up 300% compared to the same period last year, especially 5-star hotel and resort channels, with sales doubling compared to the past. In addition to the central region market focus, the northern and southern markets are expanding with growth of 45% compared to 2021.
In 2023, the company will focus on improving and diversifying product lines and expanding distribution channels and customer files to meet the increasingly diverse needs of the bottled drinking water market. With a long history and significant investment from the F.I.T Group, Khánh Hòa Mineral Water Joint Stock Company (Vikoda) is on track to become one of the top 5 domestic drinking water companies in Vietnam, realizing the goal of elevating the Vietnamese brand, protecting health, and increasing benefits for consumers.
