On January 19, 2024, marking the 34-year milestone of commitment to Vietnamese consumers, Khanh Hoa Mineral Water Joint Stock Company organized a celebration of its establishment, establishing a 34-year legacy of preserving the original value from nature, bringing superior health care solutions to the community.
Representatives of the Management Board of Khanh Hoa Mineral Water Joint Stock Company at the celebration of the Journey of Gem in the Stone – 34 years of establishment
In 1990, Dien Khanh Mineral Water Enterprise, the predecessor of Khanh Hoa Mineral Water Joint Stock Company, was established, based right at the natural mineral water source in Danh Thanh village, Dien Tan commune, Dien Khanh district, Khanh Hoa province, starting the journey of bringing superior health care solutions to consumers.
In 2015, Khanh Hoa Mineral Water Joint Stock Company officially became a member company of F.I.T Group – Vietnam’s leading multi-industry conglomerate. Since officially becoming a member of F.I.T Group, Khanh Hoa Mineral Water Joint Stock Company has made strong transformations in scale, reputation, and brand.
Up to now, the company’s revenue has grown nearly 200% compared to before F.I.T Group’s investment. With the advantage of owning the natural alkaline water mine Danh Thanh with a unique natural pH of 9.0 in the country, the company has invested in machinery and equipment with modern drilling technology that can exploit water at a depth of 220m and bottle right at the source under strict conditions as regulated by the Ministry of Health, helping to fully preserve the essence and original taste of this precious water source before reaching consumers. In addition, respecting the natural values of the land, during the extraction process, Khanh Hoa Mineral Water Joint Stock Company always strives to preserve the intact natural vegetation and build a protective belt around the mineral mine, avoiding agents that can pollute the precious water source.
The company has established its mark on the Vietnamese beverage market, with three main product lines including: Danh Thanh carbonated mineral water; Vikoda natural alkaline water; Sumo energy-boosting mineral water with a variety of products and volumes, serving the needs of all consumer age groups. Not only bringing superior health benefits, products of Khanh Hoa Mineral Water Joint Stock Company also impress by becoming a drink spreading positive energy about life balance, bringing the body back to a balanced, naturally healthy state. Therefore, the company’s products have been received in most provinces and cities nationwide with over 1000 partners in the distribution channels, including 173 supermarkets, 3600 convenience stores, 50 high-end resorts, over 70 four and five-star hotels, and reputable e-commerce platforms providing the company’s products daily.
The company is honored to receive a series of prestigious awards such as: Vietnam Quality Award, Sao Vang Dat Viet (Vietnam Star Gold), Vietnam Strong Brand, voted as High-Quality Vietnamese Goods by consumers continuously from 1997 to present. Besides, the quality of the mineral source and the company’s products have also been praised and highly appreciated by more than 350 foreign newspapers, proving the trust and affection of the public for the company’s products.
Throughout the journey of conquering consumers, Khanh Hoa Mineral Water Joint Stock Company has shared its successes through sustainable community development activities by participating in economic and social activities nationwide such as: Apec 2027, national golf tournaments, badminton, volleyball, football competitions, tourism seminars, health-related seminars by experts, doctors, joining hands with dozens of hospitals and provinces across the country to push back Covid-19…
Ms. Nguyen Thi Nga, General Director of Khanh Hoa Mineral Water Joint Stock Company, speaking at the anniversary celebration
At the 34th-anniversary celebration, Ms. Nguyen Thi Nga, General Director of Khanh Hoa Mineral Water Joint Stock Company, said: “Through 34 years of formation and development, Khanh Hoa Mineral Water Joint Stock Company has always been steadfast and persevering in researching and creating health care products from the precious Danh Thanh water source. We are proud to have preserved the natural mineral water source Danh Thanh, a precious gift from nature like ‘Gem in the stone’, accompanying and creating sustainable values for the community. Starting with the mission of inspiring life enjoyment with superior health care products and services, Khanh Hoa Mineral Water Joint Stock Company will continue to cherish the ‘Gem in the stone’ drops of Danh Thanh natural alkaline mineral water, steadfastly spreading the good values from the mineral source – a priceless gift of nature to consumers and the community, contributing to enhancing the quality of a better life.”
Management board and staff of Khanh Hoa Mineral Water Joint Stock Company at the 34th-anniversary event
The company aims by 2027 to achieve a turnover of 40 million USD, with Vikoda consumption reaching 1 million bottles per day. To achieve this result, in 2023, Khanh Hoa Mineral Water Joint Stock Company has set out four key strategies including: product strategy, market strategy, production strategy, and human resource strategy.
Regarding product strategy: Reimplement clinical research of Danh Thanh natural alkaline mineral water – the basis for developing a premium product line.
Regarding market strategy: Develop a multi-channel distribution network, covering all 63 provinces and cities and exporting to countries around the world.
Regarding production strategy: Investment projects will continue as planned, automating manual processes, ensuring new international certifications such as Codex stand 108, FSSC 22000, I-REC environmental certification to meet consumer trends.
Regarding human resource strategy: Efforts to create a modern working environment, increasing connections between individuals, affirming the value of individual contributions to the company and society, thereby attracting talents, and being honored by society.
With a rich history and significant investment from F.I.T Group, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) is on track to become one of the top 5 domestic beverage companies in Vietnam, realizing the goal of elevating the Vietnamese brand, protecting health, and increasing benefits for consumers.
