2016 is considered an extremely successful year of the brand Rocket when insect aerosol products of FIT Consumer revenue grew 78% over the same period last year.
Only in the north market, the more impressive growth reaching 300%, putting the Rocket became the industry’s leading brand of insecticide products in this area. This result once again confirms the quality and benefits of the product, as well as shows the efforts of the sales team in the campaign FIT Consumer re-launched Rocket.
In 2016, with the goal of boosting sales of home care products, FIT Consumer chose Rocket is one of the core brands to grow. Based on the outstanding advantages of the Rocket is the only product of certification 100% kill Zika virus mosquitoes by the Ministry of Health, FIT Consumer has developed sales strategies and marketing accordingly to bring products closer to consumers. In parallel with the system of the apparatus, the sales process, the company is also stepping up with communication activities, product marketing and distribution of the samples to introduce the product, which gives consumers a truly effective solutions to prevent, repel dangerous diseases.
Brand Rocket organized cheerleading program at the market
Not only convincing consumers by the superior effects – killing 6 insects, especially mosquitoes Aedes Zika virus transmission, Rocket is also accompanying the society in so many meaningful activities. In 2016, FIT Consumer in collaboration with Tropical Diseases Central Hospital held “Seminar Zika viral disease prevention” and donated funds to support hospital patients infected with Zika initial with budget of 250 million. Through Zika Fund, Rocket has been join hands with the community repel the diseases caused by insects, especially is Zika disease.
Rocket invidual and household care products in 2016 once again confirmed the FIT right strategy with the investment of FIT Group. Continuing the mission for Vietnamese family health, the next time FIT Consumer will continuous improvement, improve product quality, and conduct many activities to support consumers who wish to upgrade ambulatory product range Vietnamese brand, and contribute more to the community and society.
