Superior use, safe quality and strong development potential … are the deep impressions that distribution partners, drugstore owners in the Southern market for the new Panalgan product line of Cuu Long Pharmaceutical Joint Stock Company on the launching day in mid August.
Keeping innovating and launching new products is a vital condition for any business, especially in the pharmaceutical field. However, instead of launching new products at all costs, CLP’s leadership team is dedicated to researching and evaluating rigorously any drug product handed to the consumers. For that reason, the CLP Panalgan products are manufactured on modern lines imported from Canada and South Korea with better-quality packaging and ingredients selected according to the United States Pharmacopoeia (USP) and they have quick and effective analgesic, antipyretic, and pain-relief effect.
At the same time, to ensure the maximum benefit of our customers, CLP has chosen to distribute Panalgan products such as: Panalgan antipyretic, Panalgan fever, Panalgan pain relief… through OTC channel (the product distribution channel from the manufacturer through the pharmacy and directly to the consumer without any other intermediate stage). With this distribution channel, consumers are not only using Panalgan products with the best quality but also with the most competitive prices.
Over two days of launching Panalgan products, more than 2177 customers and 15% of pharmacies participated in Panalgan products display in the metropolitan area; total revenue of 6 markets: Ha Noi, Da Nang, HCMC, Vinh Long, Can Tho and Khanh Hoa reached over 667 million VND, reaching 96% of the 111% target.
Mr. Nguyen Ba The, Marketing Director of Cuu Long Pharmaceutical Joint Stock Company, said “The change and improvement of the label and product quality is to improve the quality of treatment and service to patients. So launching the Panalgan line with this new brand is an important milestone for CLP to reach the larger and further markets and serve the customers the best – as expected by consumers.”
With more than 40 years in the field of pharmacy, Pharimexco – VPC brand of Cuu Long Pharmaceutical Joint Stock Company has become familiar, prestigious with consumers, pharmacies and hospitals in major provinces of Vietnam. With focusing on investment in modern machinery and putting product quality on top, Cuu Long Pharmaceutical Joint Stock Company has affirmed that the products of the company always have the best position in the market, as its own quality. So the new Panalgan line is one of the important steps to reach the market stronger, deeper and wider.
