F.I.T Human Resources would like to introduce to you: Mr Tran VanTrung – Sales Director of Mineral water fieldof FIT Consumer JSC – a subsidiary from FMCG groups of F.I.T Group.
An important part of F.I.T Consumer
Mr Tran Van Trung was born in 1975, andgraduated with distinction Master Degree of International Business Administration of AIT University in Bangkok, Thailand.
Before joining F.I.T, hehad14 years of working experiences as Sales and Marketing Manager of giant consumer corporates such as: Kinh Do Corporation (Director of Business Development);Asia Food Joint Stock Company (Asia Foods) – which has been well-known with Gau Do Noodle Brand (Director of Business Development & Sales Director); PTGroup from KulduSari NabatiIndonesia – with pastry brand, Nabati(Nationwide Sales Director); ICP Group (Nationwide Sales Director for Food industry); Golden Hope Nha Be Company (Director of Sales & Marketing); Unilever Vietnam (Head of Trade Marketing for Food industry) …
In addition to the above-mentionedpositions, MrTrung also took responsibility as Head of Trade Marketing Department (marketing at outlets) for the Tan Hiep Phat Beverage Group during May 2005 to August 2007. Hewas respected as animportant contributor in launchinga completely new product into the market – green teabottledproduct with Green Tea 00 brandname, which has created the new consuming trend. With advantages of pioneering and effective marketing programs, Green Tea 00 was quickly received by consumers not only help THP occupy nearly half the market share of green tea drink in Vietnambut also led to appearance of a series of green tea bottled brands later.
Not only bring great success for the THP with Green Tea 00, Mr Tran Van Trungmade huge contribution to build the company’s sales networkunder the new model or distributor model,whichhelped THP beverage gain revenue growth of 20% / year.
Vikoda impressive growth
In charge with FIT consumer since July 2015 as Beverage Sales Director, MrTrungwas consideredas a key contributor to create breakthroughs for this segment. With deep knowledge and experience gained from many years in the consumer goods segment, especially in the mineral water field, he took responsibility for restructuring the whole system of beverage segment of FIT Consumer, specifically applying to beverage products of KhanhHoa Mineral Water JSC (Vikoda), whose brand and distributiondevelopment are managed byFIT Consumer.
At the early period of involvement, MrTrungrecognizedirrationalities in Vikoda’ssales system. Specifically, the old business system applied branch model of state companieswas costly and difficult to managewhile lack of efficiency and autonomy in all sale systems. Hence, despite ofVikoda’s numerous competitive advantages (of which the most noticeable one is the possession of unique mineral water with a pH above 8.5, a well-known brand), its business performance was not proportioned with its potential.
With successful experiences in building and operating sales system according to distributor model in major corporations in domestic and abroad as well, MrTrung quickly grasped the situation,developed, and applied this system to Vikoda sales chains. The more active sales team with number of employees increased 3 times compared to the previous team had been set up with market coverage up to 50,000 points of salefor ON-Premise channel (direct consumption) & OFF-Premise channel (stores, grocery). Vikoda market instead of focusing mainly in KhanhHoa, South Central provinces, Central area, and Tay Nguyen had been expanded to the Eastarea, Ho Chi Minh, North CentralArea, and in the Mekong Delta in the upcoming time, Hanoi & the surrounding provinces.
In the end of the first quarter in 2016, sales volume of Vikoda products increased 30%, and sales revenue increased by 60% over the same period last year. By this summer, Vikodawill have been expected getting a breakthrough in business performance
