During the process of formation and development from year one, Vikoda has always been proud that every product the company deliver to consumers carries the foundation of Danh Thanh mineral water – a source of mineral water that is likened to a “jewel in the rock”.
The essence of “Pearl in stone”
Located deep at the foot of Hon Chuong mountain (Dien Tan commune, Dien Khanh district, Khanh Hoa province) in the Truong Son range, distilled essence from nature, Danh Thanh mineral water source is an invaluable gift of nature bestowed on people.
At this place, every drop of Danh Thanh natural mineral water is born from the heaven pearls of Mother Nature on the top of Truong Son mountain, honed through many layers of Danh Thanh mineral rock, distilling the most quintessential with its rare perfect alkalinity of nature, as a crystal crystallized among many rocks.
Without filtering out what is inherent, without changing the wonderful nature, the natural mineral water exploited at Danh Thanh mineral source has always kept its original and rare origin as Pearls in stone
Quality to Brand Positioning
During the development up to now, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) is appreciative of the fact that every product carries the foundation of Danh Thanh mineral water.
“Pearl in stone” is not only the quintessential nature of Danh Thanh natural mineral water, but also a prerequisite philosophy whenever Vikoda explores the heaven pearl of Vietnam’s nature in order to deliver to consumers the best products with the best quality given by nature itself. “Pearl in the stone” can additionally be understood as every Vietnamese in general, no matter where he was born, he always carries the desire to reach out to the world.
Stemming from these reasons, Vikoda decided to reposition the brand with the aim of elevating the brand right with the position of a rare mineral water source in the minds of consumers. At the same time, with the message and slogan of the company, it was changed to “Pearl in the Stone”, expressing Vikoda’s aspiration, consistently striving to bring the most precious things of nature to all Vietnamese and international consumers.
New identity logo of Khanh Hoa Mineral Water JSC (Vikoda)
The new identity logo of Khanh Hoa Mineral Water Joint Stock Company will be changed from 10/2021. The new logo is designed from the image of three water sources flowing from the mother earth, merging into a powerful stream, flowing around to create a closed circle, in order to give the layout a sense of certainty, perfect and solid. Resonating with that is the innovation in the design of the word phrase “Danh Thanh”, with strong and delicate lines, helping to enhance the modernity of the overall design of the logo, while conveying the commitment for the outstanding but sustainable development of a Vietnamese business to all consumers.
With the rarest features from nature, Danh Thanh water source as well as the pure Vietnamese brand of Khanh Hoa Mineral Water Joint Stock Company is expected to be a brand of drinking water that leaves a deep impression on customers’ minds.
