Not only achieved impressive growth in revenue, the drinking water field of FIT Consumer (FIT Beverage) was noted in 2016 with many launching of new products and get positive response from market.
FIT Beverage finishing 2016 with a 57% increase in revenue compared to 2015. The most important factor contributing to the successful strategy must include the image refreshment and strengthen the promotion of the company for the brand, starting with the boldly changing designs and packaging products. With new visual identity synchronization, professional and eye-catching, the beverage products branded Danh Thanh, Vikoda increasingly get the love and support from consumers.
While perennial brands like Danh Thanh, Vikoda has confirmed its position in the market, these new brands like iMen – through major media channels are also increasingly closer to consumers. In 2017, FIT Beverage will continue to expand product promotion synchronization and a wide range of media channels or through social activities, thus further promises exciting season sales in 2017.
The results also come from strategic optimize distribution system and sales team of the company in the traditional market focusing on central region and the highlands. In an effort to renovate the distribution system, the transition to proactive sales model to expand market coverage, to the point of FIT Beverage products were present in more than 40 provinces throughout the country, become widely favored consumers brand.
Besides improving productivity and revenue, FIT Beverage also completed the goal of expanding the product line, with the launch of new products to meet the diverse needs of the market as: iMen mineral tonic, Cola Danh Thanh. Notably, sales volume has exceeded 10% of iMen than goals, becoming the product is expected to create new breakthroughs in 2017.
Danh Thanh brand continues to be the major contribution to the 65% of FIT Beverage revenue. With the advantage of quality of mineral resources, and the diversity of products, Danh Thanh brand has become typical for drinking water – healthy refreshments, win customers, bring advantages for FIT Beverage to dominate the market, especially in the central region. After more than 27 years of development, products such as Danh Thanh gas mineral water, Danh Thanh lemon mineral water, Danh Thanh Orange mineral water, Cola … Danh Thanh mineral water has become bold in the minds of consumers a “taste connection “: connecting people in the family, connect the (Central) is the taste away from home and connecting people all over Vietnam.
IMen energy mineral drink is a new product that launched successfully of FIT Beverage
Towards the goal of sustainable development, FIT Beverage 2017 strategy is perseverance promote development through the healthy product line mineral. Danh Thanh strong brand will continue to expand and develop more new products such as Danh Thanh lemon, grapefruit aroma, Danh Thanh Reboost. Besides, FIT Beverage will continue to study and introduce cutting-edge product range according to market trends, but always follow the principle “good for health”, as iTeen Pokemon – Vitamin lemon tea, helps reduce stress and increases resistance.
Through expansion and product diversification in order to reach s many customers, FIT Beverage expects to continue to expand, conquer new markets and potential. With the investment from FIT Group, FIT Consumer has many advantages to become the leading enterprises in the FMCG sector, to realize the goal of increasing brand awareness of Vietnam, the Health Protection and Family adding value to the consumer benefits.
