F.I.T Group implements a unique strategy to break through the bottled water market

(Securities Investment Review) Nowadays, in the context of an extremely vibrant and competitive domestic bottled water market, difference is a factor that helps enterprises affirm their position in the market.

According to market research, the water industry in Vietnam will continue to grow in 2022 and the following years because of the improvement of people’s living conditions and income, in which health products continue to be a trend promoting the breakthrough of this industry. Another report by Nielsen indicates that the bottled water industry, including mineral water/spring water, starts to grow again in 2022 and continues to strongly develop in the coming time.

Ms. Nguyen Thi Hoai, General Director of F.I.T Group, the parent company of Khanh Hoa Mineral Water Joint Stock Company – Vikoda, which attracted a great deal of attention by the brand Vikoda Natural Alkaline Mineral Water, said: “Consumers are increasingly demanding in the selection of drinking water products. For the conquest of this market, quality alone is not enough; a difference is needed. F.I.T Group has recently made an important strategic changes when focusing on developing companies with outstanding products and services, improving the health of the community, in which Vikoda natural alkaline mineral water product exploited from Danh Thanh – Khanh Hoa precious mineral mine is one of the brands that the Group focuses on investing. Currently, many famous mineral water products of Japan, France, etc are being sold at very high prices but are still sought by many customers. Meanwhile, the research and testing works at Danh Thanh mineral mine show that the product quality is not inferior. This is a great potential for the Group and Khanh Hoa Mineral Water Joint Stock Company to make a remarkable difference in the market, thereby affirming its position in the consumer’s mind.”

In fact, not all water sources contain alkaline minerals to provide the ideal alkalinity for daily use. The World Health Organization established the limit in which mineral water has the highest alkalinity of 9.5 and a pH level of 9.0 to be perfectly suitable for drinking.

The findings from 1977 to 1999 show that Danh Thanh mineral source in Khanh Hoa, Vietnam is a natural water source with perfect natural alkaline mineral property of 9.0, light mineral content equal to famous mineral sources in the world, which helps to neutralize excess stomach acid, actively support the digestive system, thereby bringing the body back to a naturally healthy and balanced state.

Many enterprises which produce and trade drinking water are currently trying to bring/create alkalinity in water with various technologies, however, there is no natural mineral water mine that reaches the perfect natural alkaline threshold like Vikoda.

Owning a different natural alkaline mineral water mine with the ideal natural alkalinity of pH 9.0, Ms. Nguyen Thi Hoai said that F.I.T Group and Vikoda are gradually conquering consumers in a very unique way: “We always keep in mind that Danh Thanh mineral water source is an invaluable gift to humans from nature, which is as precious as “diamond in the rough”, crystallized from the raindrops on the mountain top, penetrating through many deposits deeply located in the earth’s womb, thereby forming an extremely rare source of mineral water. We desire to build a large community of consumers who not only drink water in the usual way, but enjoy the most quintessential and original values from nature, opening a new trend of health care for Vietnamese families”.