(Securities Investment News) Khanh Hoa Mineral Water Joint Stock Company (Vikoda) – a subsidiary of F.I.T Group Joint Stock Company (F.I.T Group) currently owns an exclusive “diamond” mineral water mine in Vietnam, which creates a distinctive brand helping the Group and Vikoda break through the drinking water field in the market.
According to Nielsen IQ’s Beverage Market Trends Report, the Covid-19 pandemic and post-pandemic are the times when the economy recovers, thereby creating a rapid recovery in consumer demand, especially for essential consumer goods. Particularly, the bottled drinking water industry, including mineral water/spring water, starts to grow again in 2022. Economists also believe that the industry’s revenue growth will continue to strongly develop in the coming time.
A very outstanding trend mentioned by Nielsen is that during the and after the pandemic, consumers are willing to spend more on good quality and healthy products, therefore, this is an opportunity for businesses to affirm quality, product origin and ensure its position in the consumer’s heart.
Owning the Danh Thanh “diamond” mineral water mine, Khanh Hoa- Vikoda Mineral Water Joint Stock Company currently holds a great potential, with the main brand of Vikoda alkaline mineral water to develop bottled mineral water products, make a great difference in the market.
Mr. Nguyen Van Sang, Chairman of the Board of Directors of F.I.T Group said: “For consumer products directly related to health, difference is one of the factors creating the success of the enterprises. And at F.I.T Group, we confidently affirm that Vikoda natural alkaline mineral water is a differentiated product creating a new health care trend for Vietnamese families.”
Established in 1990, Khanh Hoa Mineral Water Joint Stock Company under F.I.T Group is a Vietnamese unit that exploits Danh Thanh mineral water mine under the license of the Ministry of Natural Resources and Environment and the Ministry of Health. Especially, Danh Thanh alkaline mineral water source has recently attracted great attention of foreign media and is considered an invaluable gift of nature bestowed on Khanh Hoa, Vietnam. The Washington Daily News highly appreciates the distinctive advantage of Vikoda natural alkaline mineral water because of its perfect natural alkaline mineral property, light mineral content and pH = 9.0, which is extremely rare in Vietnam. In addition, Danh Thanh alkaline mineral water mine brings very hot and stable silicon microminerals, which are equal to world famous mineral sources such as Evian (the French Alps), Kuldur (Russia), Pavel Bania (Bulgari), Bath (UK), etc and suitable for daily health supplement.
Mr. Sang also said that currently, many enterprises that produce and trade drinking water are trying to bring alkalinity and alkalinity in water with different technologies, but having no natural mineral water mines which reach the perfect natural alkaline threshold like Vikoda. With this advantage, F.I.T. Group shall build a large community of Vikoda consumers who not only drink water in the usual way, but enjoy the most quintessential values from nature in the future. Whenever they pick up a bottle of water to drink, they always remember and feel grateful to the nature for bestowing on human such extremely rare and valuable mineral water source.
Currently, F.I.T Group is heavily investing in Vikoda branded bottled mineral water products with a focus on promoting marketing programs, multi-channel communication to consumers to recognize Vikoda products and the benefits of natural alkaline mineral water. Vikoda establish a goal of reaching the consumption output of 100,000 bottles of Vikoda natural mineral water per day by 2023. This is the premise for Vikoda to conquer the strategic goal of tenfold growth up to 1 million bottles/day by 2030 through nationwide distribution systems. In order to fulfil these goals, Vikoda will continue to invest in completing Germany and Italy’s modern production lines to achieve a capacity of 180 million liters of products per year.
Thanks to a long history and great investment from F.I.T Group, Khanh Hoa Mineral Water Joint Stock Company – Vikoda is gradually realizing the goal of elevating Vietnamese brands, protecting health and increasing benefits for consumers.
