F.I.T Group: A story of conquest of the bottled natural alkaline mineral water market

In the context of an extremely vibrant and competitive domestic bottled water market, the Vikoda natural alkaline mineral water brand of Khanh Hoa Mineral Water Joint Stock Company (Vikoda) – a subsidiary of F.I.T Group has opened a new healthcare trend of Vietnamese consumers.

In Vietnam, the market of bottled water in general and mineral water in particular is rapidly developing in the presence of many domestic and foreign brands. A lot of world-famous mineral water products from Japan, France, etc. are being sold at very high prices and sought after by consumers because of their awareness of long-term health benefits. One of the factors that helps F.I.T Group and Vikoda conquer a large number of consumers is Danh Thanh valuable and rare alkaline mineral source, which is likened to a diamond mine, making a remarkable difference in the bottled mineral water market.

 

Vikoda natural alkaline mineral water is good for health and digestive system

Established in 1990, Khanh Hoa Mineral Water Joint Stock Company under F.I.T Group is a Vietnamese unit that exploits Danh Thanh mineral water mine under the license of the Ministry of Natural Resources and Environment and the Ministry of Health. Vikoda natural alkaline mineral water was always one of the most favorite drinks in the central region and highlands at that time. From its appearance in the market until now, Vikoda natural alkaline mineral water has opened a new healthcare trend for Vietnamese consumers, especially in big cities.

In fact, not all water sources contain alkaline minerals to provide the ideal alkalinity for daily use. The World Health Organization established the limit in which mineral water has the highest alkalinity of 9.5 and a pH level of 9.0 to be perfectly suitable for drinking. The findings show that Danh Thanh is a natural water source which has perfect natural alkaline mineral property, sweet, juicy and light taste, mineral-rich ingredients and ideal alkalinity pH = 9.0, thereby neutralizing Excess stomach acid, actively supporting the digestive system. In addition to the superior benefits to health, Vikoda natural alkaline mineral water impresses consumers when becoming a drink that spreads a positive energy for life balance, thereby bringing the body back to a naturally healthy and balanced state.

Keeping in mind that the alkaline mineral water is as precious as “Diamond in the rough” in Vietnam, Vikoda has persistently studying and exploiting in the spirit of treasuring the gift from the mother nature.

Mr. Nguyen Van Sang, President of F.I.T Group ever shared: “We will build a large community of Vikoda consumers who not only drink water in the usual way, but enjoy the most quintessential values from nature. Whenever they pick up a bottle of water to drink, they always remember and feel grateful to the nature for bestowing on human such extremely rare mineral water source.”

Sharing about the future plan, a representative of F.I.T Group said that the Group and Vikoda establish a goal of reaching the consumption output of 100,000 bottles of Vikoda natural mineral water per day by 2023. This is the premise for Vikoda to conquer the strategic goal of tenfold growth up to 1 million bottles/day by 2030 through nationwide distribution systems. In order to fulfil these goals, Vikoda will continue to invest in completing Germany and Italy’s modern production lines to achieve a capacity of 180 million liters of products per year.