On December 17, Khanh Hoa Mineral Water Joint Stock Company (Vikoda) – a member of F.I.T Group held a ceremony to announce the brand identity of Danh Thanh natural alkaline mineral water – Vikoda in Hanoi.
At the announcement ceremony, a representative of Vikoda leadership said that Danh Thanh – Vikoda natural mineral water brand was born according to three advantages, which are: Distinction of water source, water source and customer facts.
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Mr. Nguyen Van Sang – Chairman of the Board of Directors of FIT Group and Mr. Nguyen Nhat Hoang – General Director of Khanh Hoa Mineral Water Joint Stock Company (Vikoda) unveiled the new brand identity model PHOTO: VIKODA |
The reason for the difference in the water source is that Danh Thanh – Vikoda natural mineral water has a pH of 9.0, reaching 100% natural perfect alkalinity, without any artificial alkaline treatment process.
Not only that, the water source is permeated through many geological layers and accumulated over hundreds of years to form underground mineral flows deep underground. Currently, the natural mineral water reserve of Danh Thanh mineral mine that Vikoda owns is a water source with limited reserves, equal to only a few rains per season of the year, so it can be considered as a valuable product of Vietnam.
“Danh Thanh mineral source has the characteristics of nature, is considered the quintessence of Vietnam heaven and earth. In addition, experiencing the storm of consumerism, overwhelmed with flashy but unnecessary things, Vikoda has realized that, returning to nature and using what is close to nature as local produce is what we are really looking for.
From the above 3 reasons, Vikoda has changed the logo design and appearance in the direction of “always proud of because every product the company brings to consumers carries in itself the foundation of Danh Thanh mineral water, where the rarity of Water deserves to be likened to a pearl in a rock,” said Vikoda’s representative.
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New design of Vikoda natural mineral water bottle |
Explaining more about the brand logo, the Vikoda representative said, the new logo is designed from the image of 3 powerful fountains erupting from the mother earth, flowing around to create a closed circle, give the composition a sense of solidity, perfection, and solidity.
Resonating with that is the innovation in the design of the word phrase “Danh Thanh”, with strong and delicate lines, helping to enhance the modernity of the overall design of the logo, while conveying the commitment. for the outstanding but sustainable development of a Vietnamese business to all consumers.
Vikoda brand has been repositioned with a style that subtly integrates into the development flow of the times yet inherits the quintessence of the old brand. The overall layout of the word phrase ‘VIKODA’ is solid, well-organized, with thick, vertical handwriting, giving a strong and solid feeling.
The highlight of the stylized V rises up in the direction of the reader’s eyes, implicitly conveying the feeling of pride and promising for the development of a Vietnamese brand.
The logo color has also been re-selected to create a feeling of lightness, purity and youth, in line with the new image of the brand.
In addition, based on the design concept that combines “Balanced Stone Art” and “Original Alkaline Spectrum”, the new look of Vikoda natural mineral water product is commented as personality, youthful dynamic and more innovative.
Changing the packaging design and new message for Vikoda – Vikoda’s key brand will be one of the great breakthroughs, helping Vikoda increasingly assert its name in the minds of consumers nationwide. aims to enhance the Vietnamese brand, protect health and increase the value of benefits for consumers.
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At the ceremony, expert Nguyen Thi Van Hong – Head of Gastroenterology Department of Bach Mai Hospital also answered questions about the effects of natural alkaline mineral water on health. PHOTO: VIKODA |
In addition, the message “Original like a pearl in a stone”, Vikoda commits that each bottle of natural mineral water Vikoda brings to consumers is an original priceless gift from nature to humans.
Over 30 years of establishment and development, Vikoda has a long history and a brand name that owns many competitive advantages from its own resources of Danh Thanh mineral source.
Being given the priority on investment from the “parent” company, FIT Group, Vikoda has made great progress as also being on the way to become a high-class mineral water company as well as one of the top 10 water companies in Vietnam.
Changing the new identity, Vikoda aims to bring precious natural mineral water to consumers throughout Vietnam and the world. This is national pride – promoting the rare natural mineral water source, the diversity of the country’s resources as well as showing the strong development of the Vietnamese brand to international markets.
