On August 11th, 2024, in Nha Trang City, Khanh Hoa Mineral Water Joint Stock Company proudly unveiled the completely new look of the Danh Thanh brand through the Danh Thanh Rebranding Conference 2024. This significant event marks a promising transformation of the brand, continuing its journey of providing natural mineral water in Vietnam.
The Danh Thanh Rebranding Conference 2024 was successfully held in the grand setting of Nha Trang City. The new brand identity was officially introduced to the public, signaling a new phase of growth along with commitments to revenue and brand value that the label will bring in the future. The event was attended by the company’s leadership, all staff, and leading distributors.
Danh Thanh Officially Unveiled with a New Look
Speaking at the conference, Mrs. Nguyen Thi Nga, CEO of Khanh Hoa Mineral Water Joint Stock Company, expressed pride and confidence in the promising future of the brand, which has a 34-year legacy: “Over the years, Danh Thanh has continued to deliver the most nourishing streams enriched with the earth’s precious nutrients, sustaining the body and spirit of the people in Central Vietnam. Now, after a long period of sustained development, it is time for Danh Thanh to change, donning a new look that is more polished and radiant, carrying the essence of the Central region throughout Vietnam and reaching out to the world.”
Event Draws Significant Attention from Leading Water Distributors and the Public
Also sharing at the conference, Mr. Nguyen Xuan Tho, National Sales Director of the company, outlined Danh Thanh’s future directions: “With the advantage of Danh Thanh’s precious natural mineral sources and quality products beneficial for health, after rebranding, Danh Thanh will expand and diversify distribution channels in collaboration with top strategic partners. The brand aims to offer consumers the best experience at sales points while enhancing awareness of minerals and health protection through practical media campaigns. Danh Thanh aims to achieve a revenue of 1,000 billion VND by 2027 through intensifying media and multichannel sales strategies.”
Danh Thanh Officially Unveiled with a Completely New Look
After 34 years of development since 1990, the logo of Danh Thanh has imprinted significant memories in consumers’ minds. However, in keeping with the trends of the times and emphasizing sustainable development philosophy, Danh Thanh through the Rebranding Conference 2024 officially launched a new brand identity to mark the brand’s renaissance period. The new logo intertwines the old logo layout, adding a stylized touch with the first letters, representing the eternal, cyclical, and forward-moving flow, true to the spirit of Danh Thanh in its new era. Additionally, the stylized ‘A’, symbolizing a water droplet refined through precious rains in the Truong Son range, originates a unique taste from ‘Gem in the Stone’. The new logo more clearly conveys the mission Danh Thanh is pursuing: Bringing precious water to every region of the country and reaching international heights.
The Old and New Logos of Danh Thanh
Along with the change in the main symbol, the entire packaging of the Danh Thanh brand has also been upgraded. The refined water droplet symbol represents the filtration process from nature, where each drop is a result of this essence. Within the water droplet, the image of Hon Chuong mountain symbolizes the Danh Thanh mineral source, carrying a profound meaning of “Flavor from the Gem in the Stone.” This new packaging will be applied across all three product lines of Danh Thanh: glass bottles, plastic bottles, and cans.
Discovered as early as the 1850s, the Danh Thanh water source is deemed extremely rare on the global water map. Studies from 1977 to 1999 have continued to show that Danh Thanh is a source of very hot silicate minerals, meeting international standards, with stable components, and having significant health benefits. The Danh Thanh brand includes sparkling mineral water products (flavored or unflavored) bottled at this precious source. To date, Danh Thanh has been present in the Vietnamese market for over 30 years, especially renowned in the North Central and South Central markets. For the people of Central Vietnam, Danh Thanh Mineral Water is not just a refreshment but also a cultural trait and a source of pride, often referred to with affection as Khoang Lat, Khoang Ngot.
The New Brand Identity of Carries Special Significance
In 2024, with a completely new brand identity and packaging, keeping up with market trends and leveraging the brand’s inherent advantages in water quality and extensive distribution network, Danh Thanh confidently delivers excellent products that meet the strictest health care needs both domestically and internationally. Thus, the brand contributes to fostering a healthy lifestyle in the community, achieving the goal of taking the natural mineral water brand Danh Thanh to the international market.
