On August 12th, 2024, Danh Thanh launched a brand identity reintroduction campaign in Nha Trang with a kickoff roadshow, marking a significant milestone in the brand’s development journey. The event symbolizes the positive changes undertaken to fulfill the mission of bringing water to every corner. Immediately, the most beautiful streets were awash with Danh Thanh’s signature green, drawing the attention of local residents.
The Danh Thanh rebranding roadshow brought together hundreds of participants, featuring a fleet of trucks, cars, and motorbikes adorned with flags displaying Danh Thanh’s new brand identity. The convoy started from the headquarters of Khanh Hoa Mineral Water Joint Stock Company, passing through various distributors and reaching every corner of Nha Trang.
Danh Thanh’s large-scale roadshow contingent departed from Khanh Hoa Mineral Water Joint Stock Company
Fulfilling the mission to “Bring precious water to every region of the country and reach the world,” Danh Thanh’s vehicles were fully equipped with banners and flags showcasing the brand’s vibrant new logo and packaging for products like glass bottles, plastic bottles, and cans. With the message, “Refreshing taste, naturally replenishing minerals,” Danh Thanh transformed the roadshow into a true street festival, with the lush greenery from Hon Chuong Mountain – the source of Danh Thanh’s mineral-rich spring – prominently featured across the event’s media. Moreover, every participant in Danh Thanh’s roadshow proudly wore branded helmets and shirts that showcased the brand’s colors, embodying pride in the positive transformations brought by Vietnam’s leading natural alkaline water brand.
Danh Thanh’s convoy “blues” the famous streets of Nha Trang
Wherever they went, Danh Thanh’s convoy turned heads, creating a strong connection within the community. The seamless combination of visual and auditory elements, with captivating sounds from the vehicles, helped cement Danh Thanh’s new brand identity in the minds of consumers. This standout campaign also reflects the company’s strong commitment to achieving its communication and business goals in this new era, while promoting the use of products that not only taste great but are made from natural ingredients to support complete health care within the community.
Participants in the roadshow form the company logo on Nha Trang’s most beautiful beach
Stopping at distributors, Danh Thanh proudly delivered high-quality products to the company’s extensive distribution network, ready to quickly meet the needs of customers nationwide. The fleet culminated at Thanh Niên Football Field – Nha Trang Beach, where the vehicles arranged themselves to form the Khanh Hoa Mineral Water Company logo, symbolizing the company’s determination to expand its brands and products both domestically and internationally.
Roadshow teams deliver new Danh Thanh branded products to Văn Lang Distributor
After 34 years of development, the Danh Thanh logo has become deeply ingrained in the minds of consumers. Facing the new era and the philosophy of sustainable development, Danh Thanh has unveiled a new brand identity, marking the beginning of a revitalized phase. The new logo combines the old layout with a fresh twist in the initials, representing an infinite flow towards the future and a desire to reach the international market. The stylized “a” represents the precious water drop from the Trường Sơn Mountain range, the source of its rare, delicious flavor. Alongside the logo change, Danh Thanh has revamped its entire packaging. The elegant water drop symbol embodies the essence of nature, with the image of Hon Chuong Mountain within, representing the spring of minerals – “The Taste from Gemstone.”
The roadshow signals a promising future for Danh Thanh’s growth
In 2024, with its brand new logo and packaging aligned with contemporary trends, combined with inherent advantages in water quality and an extensive distribution network, Danh Thanh is confident in offering consumers both locally and internationally high-value products that satisfy even the most demanding health care needs. By doing so, the brand contributes to promoting a healthy lifestyle within the community and realizing its goal of bringing Danh Thanh’s natural mineral water to the global stage.
