From May to December 2024, Khanh Hoa Mineral Water Joint Stock Company launches an impressive series of outdoor advertising (OOH) campaigns, marking a significant breakthrough in promoting the Dan Thanh – Vikoda brand to consumers throughout the year.
Khanh Hoa Mineral Water Joint Stock Company has officially initiated an inspiring outdoor media campaign featuring two main formats: bus advertising and LED screen ads. With a continuous and prominent presence, these creative advertising mediums not only capture attention but also forge a strong connection within the community. The elegant combination of bustling buses across the streets and vibrant LED screens solidifies the Vikoda and Dan Thanh brand recognition in the hearts of consumers. Additionally, the campaign reflects the company’s strong commitment to achieving communication and business goals and positively contributes to fostering healthy product usage habits in the community.
Bus Advertising Campaign for Vikoda and Dan Thanh Brands
During the bus advertising campaign, 21 buses adorned with the vibrant images of the natural alkaline water brand Vikoda and the carbonated mineral water Dan Thanh traversed through five provinces: Quang Nam, Da Nang, Khanh Hoa, Phu Yen, and Dak Lak. Wherever the convoy went, it made a significant impact, attracting public attention with its eye-catching appearance and meaningful slogans: “Pristine as a gemstone” and “Delicious flavor from the gemstone”. The campaign, which started in May 2024 and is expected to end in December 2024, promises to bring positive effects at each location it reaches.
Bus Advertising Campaign for Vikoda and Dan Thanh Brands
In the LED screen advertising campaign, the brands of Khanh Hoa Mineral Water Joint Stock Company aired brand promotional TVCs at Con Market, Da Nang; the City Conference Center, and the April 2 Square in Nha Trang. These venues, bustling with residents and tourists, have a high demand for water and FMCG products. The campaign duration is three months, from May 2024 to August 2024, targeting the hot summer season when water, especially health-beneficial water products, becomes essential for every consumer.
LED Screens Featuring Khanh Hoa Mineral Water Company’s Products at Nha Trang City Conference Center
Although only in its first month, both campaigns have already achieved certain effects, laying the groundwork for future outdoor advertising activities. As a result, the recognition of Vikoda and Dan Thanh brands has increased at the campaign sites, along with a rise in product consumption. The program also strongly encourages distributors, agents, retail points, and the sales team to expand their business network, promoting outstanding revenue commitments.
Vikoda – Dan Thanh Advertising at Con Market, Da Nang
The success of the campaign is not only due to the strategies and methods employed but also the quality of the products. With 34 years of establishment and development, Khanh Hoa Mineral Water Joint Stock Company has established itself as a leading natural alkaline water brand in Vietnam. Distinct from other products on the market, the company’s natural alkaline water is extracted from 220 meters underground, with a source temperature reaching 72 degrees Celsius, and bottled directly at the source in accordance with the Ministry of Health regulations. With an ideal alkaline pH of 9.0, 100% natural, and enriched with essential minerals, the product helps neutralize excess stomach acid and actively supports the digestive system, restoring the body to a naturally healthy state. Thanks to these health benefits, the company’s brands have become trusted products for many consumers nationwide. Consequently, Vikoda and Dan Thanh are now welcomed in almost all provinces across the country with over 1,000 distribution partners, including 173 supermarkets, 3,600 convenience stores, 50 luxury resorts, more than 70 four and five-star hotels, and reputable e-commerce platforms offering the company’s products daily.
With a vision to become a leading provider of superior health care products and services and a hub for talented individuals honored by society, the Vikoda and Dan Thanh brands will continue practical promotional campaigns to increase customer awareness and usage of the company’s quality, health-beneficial products, thereby fostering a trend of healthy consumption within the community.
