F.I.T Group has officially announced a new logo and brand identity after 16 years of establishment and development. Starting from March 2023, the new logo will be applied on all public media, signage systems, office supplies, electronic systems, and environmental graphics of F.I.T Group.
The new logo of F.I.T Group is created from three letters F, I, and T with the highlight being the letter I stylized into a directional arrow, symbolizing leadership, guidance, and alignment, in line with the role and vision of the Group. The stylized I creates a visual effect of strong movement, forming a prominent golden arrow on a vibrant red background and bringing forth a radiant and energetic vibe. The golden arrow implies dynamism, action, and continuous development – a complementary opposite to the overall solid structure of the logo.
According to the representatives of the Group’s leadership, the logo is designed in a modern and friendly style. The red color inherits the red hue of the old logo to create a connection between the past and present as a way of continuing the enthusiastic spirit – a characteristic feature of F.I.T’s culture, while at the same time remaining steadfast in pursuing the great aspirations that the founders set from the company’s inception 16 years ago. The red color also represents professionalism, responsibility in work, enthusiasm, determination, and dynamic energy of the company’s employees. The golden highlight symbolizes energy, prosperity, and abundance.
The new logo is announced at the right time as F.I.T Group is undergoing a strong transformation with changes in strategy, mission, vision, and core values. This new identity reflects the spirit and essence of F.I.T Group in this new phase.
F.I.T Group’s new logo
In 2023, after a year of restructuring, F.I.T Group officially enters a new phase of development, focusing on its leading role in directing and operating the production and business activities of its member companies in four core industries: Pharmaceuticals – FMCG – Real Estate and Agriculture, with prominent entities such as Cuu Long Pharmaceutical Joint Stock Company, KhanhHoaVikoda Mineral Water Joint Stock Company, FIT Cosmetic Joint Stock Company, and Cap Padadan Mui Dinh real estate project.
With the mission of elevating the quality of life through outstanding products and services, F.I.T Group aims to become a diversified corporation with differentiated, leading products and services that bring better quality of life and a gathering place of talents, honored by society.
After 16 years of building and development, currently F.I.T Group owns dozens of member companies, spanning across the country with 3,000 employees. The products and services of the Group are distributed and welcomed by consumers domestically and internationally. The latest financial report shows that F.I.T Group’s revenue has reached nearly VND 2,000 billion, with total assets of nearly VND 7,000 billion. The goal by 2027 is for F.I.T to become a multi-industry conglomerate with billion-dollar market capitalization and hundreds of millions of dollars in revenue, providing superior products and services that contribute to serving and improving health and life for the community.
