From February 9 to 12, 2026, Benovas Medical Devices Joint Stock Company (BMD) participated in World Health Expo 2026 (WHX 2026) held at the Dubai Exhibition Centre in Dubai, United Arab Emirates (UAE). The event is widely recognized as one of the largest global healthcare exhibitions and conferences, gathering thousands of healthcare professionals, manufacturers, distributors, and partners from more than 180 countries, with thousands of booths showcasing advanced products, technologies, and healthcare solutions.
BMD’s presence at a major international event such as WHX 2026 represents a strategic step in the company’s roadmap to expand its global market reach, while also reaffirming the position of a Vietnamese medical device manufacturer on the global healthcare industry map.
At the exhibition, BMD showcased its core product portfolio, including syringes, needles, blood collection tubes, and a range of other disposable medical supplies. The BMD booth was professionally designed to highlight product quality, manufacturing standards, and the company’s ability to flexibly meet the diverse demands of international customers.
Beyond product promotion, BMD also emphasized its modern manufacturing capabilities, strict quality management systems, and its capacity to customize packaging and products according to the specific requirements of different markets. These advantages represent important competitive strengths, enabling the company to flexibly comply with technical standards and import regulations across various countries.
Throughout the exhibition, the BMD team engaged directly with customers and multinational distributors from the Middle East, South Asia, Africa, and several European countries. Discussions focused on import demand, product standards, distribution partnership models, and potential OEM/ODM opportunities.
Through these direct interactions at the booth, BMD not only promoted its products but also gathered valuable insights into market trends and updated requirements from international partners. These insights provide an important foundation for the company to further optimize its product portfolio, improve packaging solutions, and strengthen competitiveness in an increasingly demanding global medical device market.
The BMD booth attracted approximately 1,000 visitors, generating strong interest in the BMD brand among international partners and attendees.
Participation in WHX 2026 forms part of BMD’s long-term development strategy with four key objectives: expanding the international distribution network; exploring OEM/ODM collaboration opportunities; increasing brand recognition in the global market; and researching market trends and import demand across potential regions.
In addition, BMD successfully established numerous potential connections with distributors and partners from various regions, laying the groundwork for deeper discussions following the exhibition. These results not only significantly enhanced the brand visibility of BMD in the international market but also opened up concrete cooperation opportunities in the near future.
WHX 2026 can therefore be considered an important milestone in BMD’s strategy to expand into international markets. The event not only generated a strong pool of potential customers but also helped position Vietnamese enterprises as capable, proactive, and flexible manufacturers of high-quality medical devices. In the coming years, BMD plans to continue strengthening its trade promotion activities and participate in major industry forums and exhibitions, further expanding global connections and gradually realizing its goal of bringing Vietnamese medical device brands to the global market.
