Mission – Vision – Core values

16 YEAR Enhancing quality of life

Mission – Vision – Core values

Vision

A prosperous, multiindustry corporation with differentiated, class-leading and outstandingproducts and services, bringing a better quality of life. A place where talents gather and honored by society.

Mission

Improving the quality of life through outstanding products and servies.

CORE VALUES

SINCERITY

SINCERITY

  • Genuine, goodwill, and respect towards colleagues, partners, and customers.
  • Dedication and responsibility in all activities.
  • Wholeheartedly bringing forth positive values for the community.
DESIRE FOR VICTORY

DESIRE FOR VICTORY

  • Always think positively, constantly seek solutions to excel in achieving goals.
  • Always have a burning ambition, ready to face challenges to claim victory. Initiate tasks with a commitment to success.
  • Determination is the best in the most important endeavors.
PERFECTION PERFORMANCE

PERFECTION PERFORMANCE

  • Clearly define, understand the goals and stay focused on them.
  • Unite, be determined, and overcome all obstacles to achieve outstanding goals.
  • Plan meticulously and execute the plan flawlessly.
CONTINUOUS IMPROVEMENT

CONTINUOUS IMPROVEMENT

  • Always challenge the conventions and constantly seek the better solutions.
  • Be open to improvements for the better.
  • Continuously strive for self-improvement in a professional, creative, and effective manner, aiming for better results each day.
COMPLIANCE

COMPLIANCE

  • Always abide by legal regulations. Always comply with the rules, regulations, and procedures.
  • Take responsibility for preserving and protecting the reputation, brand image, and assets of the Group.
  • Adhere to the leaders (with constructive feedback), prioritize personal accountability, and avoid evasion or shifting of responsibilities.