From 30/06/2018 to 02/07/2018, Westfood has joined an international specialty food and beverage event – Summer Fancy Food Show- one of the most important and largest events to reach and exploit the North America agricultural, food and beverages market.
Implementing the National Trade Promotion Program in 2018 approved by the Ministry of Industry and Trade and under the guidance of the Ministry of Agriculture and Rural Development, Center for Agricultural Trade Promotion has formed a Business delegation to run the Vietnam Pavilion in The International Fair in Specialty Food and Beverage – Summer Fancy Food Show 2018 in New York (USA) from 30/06/2018 to 02/07/2018.
It is known that The International Fair in Specialty Food and Beverage – Summer Fancy Food Show 2018 is the largest event, gathering thousands of reputable companies in the field of processing, producing food products from all over the world who expect to enter the most demanding market for food and agricultural products, the United States of America. Taking part in the Summer Fancy Food Show, Westfood is one of the typical representative businesses representing the agricultural product industry in Vietnam and has the opportunity to do research in to find out the information, demand and consumption trends in the US market as well as access to international customers and distribution channels to expand market share here. These efforts have contributed to maintaining and promoting the image of Vietnam’s agricultural products to the world.
Since becoming a subsidiary of FIT Group, receiving the investment and strategic planning from its parent company, Westfood has the big potential to conquer the most demanding markets in the world, such as the United States, Japan, Korea and European countries. With four IQF lines and two production lines for sterilized can food following the European standards, along with its own raw material area, Westfood is increasing its daily productivity, enhancing the importing market, aiming to be the largest canned fruit production and export company in Vietnam, meeting the international standards, and to be a reliable image of Vietnam’s agricultural products in the global market.