As one of the prestigious and well- known canning fruit companies with Korean partners, the presence of Westfood at Seoul Food Fair 2019 has affirmed the company’s brand in this market.
Food Week Korea 2019 is one of Korea’s leading events in the Food and Beverage industry, held in Seoul, South Korea by COEX Exhibition Company. COEX is also a subsidiary of Korea International Trade Association, which is the largest and leading exhibition organizer in Korean exhibition industry and owns many large Trade Centers in Korea.
For the canned fruit export industry in Vietnam, Korea is always a potential market, with a large purchasing demand, with a population of about 51 million people, a GDP of more than 1,500 billion USD, ranked at 20th in the world and average income reached 41,000 USD, ranked at 27th in the world. Besides, with a cold temperate climate, Korea imports a lot of fruits, each consumer consumes about 60 kg/year. However, domestic supply only meets 64% demand, so Korea has to import more fruit from abroad.
Recognizing the great potential of Korean market, this market has long been a key market of Westfood, now Westfood has signed an important contract with many Korean partners and is constantly seeking more customers from Korea. By attending Seoul Food Fair this year, Westfood not only strengthens its brand but also continues to introduce its images and products to new partners in this market.
Since becoming a subsidiary of FIT Group, receiving investment and strategic planning from its parent company, Westfood has been possessing many projects to conquer the most demanding markets in the world such as the US, Japan, Korea and European …. With 4 IQF lines and 2 pasteurized canning lines according to European standard production technology and separate raw material area to serve the production of products, Westfood is increasing its productivity and expanding markets, aiming to be the largest canned fruit export company in Vietnam, meeting international standards, being a model to build a reliable image of Vietnamese agricultural products to the world.