As part of activity series for brand development distributed by FIT Consumer, TVC’s “Open Cap, Win Big Prize” broadcasting for the summer promotion of Danh Thanh – Vikoda brand has been aired on the VTV1’s Financial and Business News at Noon.
This summer, from 15/05/2018 to 31/07/2018, FIT Consumer launches its largest summer promotion program called “Open Cap, Win Big Prize” which is applied for products distributed by the company including Danh Thanh, Vikoda and Imen.
Appearing on the Financial and Business News at Noon which is broadcasted in the time frame from 12h40 to 13h00 from Monday to Friday every week on VTV1, the promotion program “Open Cap, Win Big Prize” has been widely spread to consumers. The promotion motivate consumers to buy products in order to be awarded with hundreds valuable prizes such as Sony Smart TV 49 “, Samsung J7 Prime, pre-paid phone cards etc. Thereby it is able to conquer Vietnam’s bottled water market in the summer, lead to sales breakthrough of brands distributed by FIT Consumer.
Bottled water industry is one of the key industries and a focus in the investment strategy of FIT parent company. Therefore, with strong investment from FIT Group, FIT Consumer has been always exerting all its strength, from strategy to action, to full fill the mission of connecting and improving the lives of Vietnamese consumers through its superior valuable products and services. With the special attention to each product development strategy applied appropriately to each type of consumer, FIT Consumer together with FIT Beverage (The company has been well-known for its bottled water brands including Danh Thanh, Vikoda which has long been known for its more than 40 years of history of 100% natural mineral water, exploited directly from Dien Khanh – Khanh Hoa mineral source to striving for consumers healths) will outreach to meet the expectation of becoming a leading company in the field of bottled water in Vietnam.